Strategy Playbooks
Demand Metric has developed industry-leading strategy playbooks on a number of important business topics. Montclair Strategy Advisors will guide you through implementing the playbook, using Demand Metric tools, to optimize your business processes and set your organization up for success.
1
Product Development Playbook
With guidance from Montclair Strategy Advisors, this playbook will help you develop a product development process using industry best practices. It covers critical topic including:
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Market research
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Requirements gathering
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Feature prioritization
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Competitive analysis
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Market segmentation
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Break even analysis
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Product profitability
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Roadmaps
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Product Launch
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and more
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See Playbook framework here
2
Product Marketing Playbook
With guidance from Montclair Strategy Advisors, this playbook will help you develop a product marketing plan using industry best practices. It covers critical topics including:
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Marketing objectives
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Positioning
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Pricing
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Selling Proposition
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Customer Profiles
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Channels
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Advertising plan
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Sales and Marketing alignment
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and more
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See Playbook framework here
3
Go-to-Market Framework
Rather than a playbook, our go-to-market framework pulls together more than forty tools that Montclair Strategy Advisors will guide you through to create a comprehensive go-to-market plan.
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See framework here